 | June 25th, 2010 | | Welcome to the SEO Chat newsletter. It is that time again, and here we are, bringing another fresh batch of tutorials. Before we start though, I thought I would share with you an article from our good friends over at Baseline, who gave us a cool article showcasing the 13 must click blogs for geeks. For starters, we take a look at some great onsite SEO tips for the DotNetNuke platform, a nifty content management system that can really help you streamline your site. This article helps you to get the most out of it. We follow that up with a nifty article on using YouTube to increase traffic, and how to increase your YouTube ranking. It is a great read, and covers a topic of SEO that sometimes gets left in the dark. Finally, we discuss the infamous Google MayDay update, and how it may or may not have affected you, and some tips that may help if it did. If your ranking has taken a beating, you will want to check it out.
Finally, we top it all off with a new Spotlight and Thread of the week you won't want to miss.
As always, thanks for reading. Until next time,
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| | | | | | It's edgy! It's irreverent! It's all about technology! It's News You Can't Use,
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Watch the video! | | | | | | | ADVERTISEMENT |  | | | | | DotNetNuke Onsite SEO Tips
by Codex-M
2010-06-23
This tutorial will help you to optimize the default installation and configuration of a DotNetNuke website in such a way that it will become friendlier to both users and search engines. DotNetNuke (DNN) is an open source content management system powered by ASP.NET/Microsoft IIS web-based technologies. Although the CMS is open source, the web component platform is proprietary. The most common database used in DNN is Microsoft SQL Server, while as of June 2010, most DNN websites can be run using ASP .NET 3.5. Unlike WordPress, which is also open source and can be optimally run in a LAMPP configuration (Apache, MySQL, Linux and PHP), DotNetNuke's basic installation and configuration is plagued with onsite SEO related issues. Read DotNetNuke Onsite SEO Tips
| | | | | ADVERTISEMENT |  | | | | | YouTube Video Search Ranking Factors: A Closer Look
by Codex-M
2010-06-22 You might be wondering what factors affect a video's ranking in YouTube search. This is very important, because first page videos in the YouTube search results will get higher click through rates than the rest of the search result pages. This article will examine the factors and try to quantify which ones are most important. At the end you'll find some recommendations to help you achieve the best possible ranking for your YouTube videos. In the above screen shot, the search query is SEO Tips , and the video that occupies the top spot is " Google On Page SEO Tips and Strategies. " This video can get a high click through rate, which results in high video exposure. This exposure will increase the number of video views and possibly the earnings (if you have ads in those videos or a referral link to your business website for customers to purchase products). Read YouTube Video Search Ranking Factors: A Closer Look | | | | | Google`s Mayday Update Making You Scream for Help?
by Terri Wells
2010-06-21
If you own a fairly large ecommerce site with lots of product pages, you may have noticed a drop in site visitors � and income � starting in May. If you track these things, you might even be able to trace it to a drop in your position on Google's search pages for very long tail keywords. You haven't made any changes to your site to account for this, so what's going on? In the various SEO forums and SEO-focused websites, it's being referred to as Google's ⤽Mayday⤠update. It's widely known that Google tweaks its algorithm on an ongoing basis, of course. Back in the old days (say five years ago), SEOs and site owners would get frantic with every update and what it would do to their site's standing. Nowadays, however, Google updates its algorithm several hundred times a year, and most of the time, nobody notices. This one, apparently, is special. Mayday specifically seems to affect long tail keywords � searches that use three or more keywords. While any single specific long tail key phrase attracts limited traffic by itself, taken as a group, such keywords can bring a substantial amount of traffic to a site. Furthermore, searchers who use long tail keywords often know exactly what they want; they've done their research, and they're ready to buy that specific model of camera, cell phone, computer , or what have you. Read Google`s Mayday Update Making You Scream for Help?
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| | | | | | Are you seeing a drop in traffic? This time of year, it might not be Google's fault, as this week's thread illustrates.
kalwinmack
Traffic Drop...Google's new design or it could be Google dance? Hi all, My site is on top for this one keyword (having a 49000 monthly search volume) for three months. When I compare with the previous month's data, I can see a significant traffic drop for the same keywords. I have seen in many forums that the new design (Google update) drives less traffic. Another possible thing is Google Dance. Please share you views.
fathom Seasonal trend? ... snowshoe traffic sortta dries up this time of year!
Jocelyn Oh yeah, you're right here... it's vacation time too... and it's always slower from June to about August... when school is about to be on again.
Posts from this thread may have been abridged or removed. Forum members are responsible for the content of these posts.
Read the full thread. | | | | | Content is a Process Stoney deGeyter, writing for Search Engine Guide, recently observed that there's no such thing as perfect content. Your content may seem to be perfect now, but will it look as good in three months? Six months? And will you be prepared to make the necessary changes when it's no longer ⤽perfect� These questions make a difference. You need to answer them, even if you think you don't � maybe especially if you think you don't. You think your content is evergreen? It might be...or it might not. The content itself might be evergreen, but the words you use might hold you back. Quick, which search gets more traffic: cell phone, smart phone, smartphone, mobile phone...do you see my point? And even if you guessed correctly, do you suppose that the most popular keyword for this device today is the same word that was the most popular a few months ago? More importantly, will it be as popular a few months from now? This is where doing regular keyword research comes in. Yes, it takes up time, but it could save you from a costly mistake. There are businesses that actually lost money when the term ⤽notebook⤠came into more common usage than ⤽laptop⤠and they didn't change with it. Even today, do you really want to trust that Google and the other search engines know all the synonyms? Heck, I'm a professional writer, and I don't pretend to know them all! It's not just your words; it's your presentation. In his article, deGeyter noted that many site owners would rather change the areas that aren't visible, because new content won't fit � it would force them to change a ⤽perfect⤠layout. That's the wrong approach entirely. If you're trying to improve your traffic and get visitors to stay on your site longer, then you almost have to assume that there's something your visitors aren't seeing that would make them stay longer if they DID see it. Hello? Giving them what they want means making visible changes to your site! It's actually worse than that, though. Websites that hide content often aren't trusted � ask any search engine. Think about it: would you trust someone who wore a mask all the time? Your website is the face your business presents to the world. There may be reasons to hide content temporarily, for organization purposes (such as putting it behind a tab so a visitor isn't hit with too much information all at once), but in general, you shouldn't hide things from your visitors. The all-important trust factor helps turn visitors into customers. But to get them in the first place, you need to show them that you have what they want. And that means keeping in mind that what they want now may not be what they wanted six months ago...and changing your content accordingly. Good luck!
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