 | May 14th, 2010 | | Welcome to the SEO Chat newsletter! Google may not make everything it touches turn to gold, but it seems to be onto something with Android. Don't believe me? Check out the article we're highlighting this week from eWeek. It gives 10 reasons why the operating system will dominate the mobile market. Now let's give you some reasons to check out this week's roster of SEO Chat articles! You know how important link building is, but have you started to put quantity before quality? Monday's article will show you what factors to examine when deciding whether a particular link is worth pursuing. Tuesday's article notes an interesting new feature added to Bing Shopping that could let it get the jump on the competition. And speaking of changes, have you noticed Google's new look? Wednesday's article looks at that left sidebar and how it can change the way you search. SEO Chat is not the only place you can go for some great SEO tips; you can also check out Tutorialized! With more than 100 tutorials on SEO-related topics such as choosing keywords and website marketing, you'll almost certainly learn something you didn't know before. And if you're in a sharing mood, why not submit a tutorial yourself? There's no charge at all to get your knowledge in front of our global audience. Sometimes Google seems so all-knowing that we forget what it can and can't distinguish. A simple thing may throw the search engine for a loop, like realizing that there isn't any difference between the www and non-www versions of a web site. Does this sound strange to you? Check out this week's thread for the consequences of not taking this into consideration. Finally, our Spotlight, just for readers of our newsletter, tells you why you should fix your broken links and suggests some good, free tools you can use to find them. As always, thanks for reading. Until next time,
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| | | | | | It's edgy! It's irreverent! It's all about technology! It's News You Can't Use,
and you won't want to miss it! View this week's edition to learn the answers to these burning questions: |  |
- DevShed Hulk is back to discuss the iSmash. PAUL SCHAEFER EVERYBODY!
- Jenny brings you all the news that's weird.
Watch the video! | | | | | | | ADVERTISEMENT |  | | | | | Google`s New Look Offers Search Options
by Terri Wells
2010-05-12
After many months of testing, search giant Google unveiled a new look for their search results pages. Now, whenever users perform a search, a helpful left column appears along with the results. It offers a variety of ways to filter what you see. Many of the filters used were already available as options across the top; indeed, those options are still there. You can still decide going in that you want to search for images, videos, maps, or use other specialized searches. Once you actually enter your search, though, that left column offers some interesting ways to narrow down your results. The column starts with the familiar options from the top. But then the more interesting options come into play. You can search books, blogs, discussions, and more for your topic. You can control your results by time, and even choose a custom time range. You can specify results that are nearby (another form of localized search). But that's just the beginning. Read Google`s New Look Offers Search Options
| | | | | ADVERTISEMENT |  | | | | | Bing Puts Sharing into Shopping
by Terri Wells
2010-05-11 Mobile phones and social sites have changed the way we interact, both with our friends and the rest of the world. It looks like Microsoft has caught on to this. Its newest feature for its Bing search engine lets you search Bing Shopping from a mobile phone and query your social network on Facebook and Twitter as to whether you're getting the best deal on a prospective purchase. Sadly, this feature is currently limited to users of the HTC HD2 smartphone. It follows on the heels of sharing for features such as news and entertainment. You can send product listings to selected friends via email as well as Facebook and Twitter, with just a click. So you never need to shop alone anymore. Some observers seem to see this as a development that stems from the tools on various shopping-related sites that let users share, compare, and vote on products. You can see this in action on Amazon, Kaboodle, and just about any site that permits user-generated reviews. Some argue that online group buying, catered to by sites such as Groupon and LivingSocial, is also a form of "social shopping," despite the fact that there's no actual social interaction involved. Read Bing Puts Sharing into Shopping | | | | | How Valuable is That Link?
by Terri Wells
2010-05-10
SEOs put a lot of effort into link building � and justifiably so, since Google weighs links very heavily among the factors it considers when deciding where to rank a web page in its results. But the search engine doesn't treat all links equally, and neither should you. How can you tell whether a particular link is worth pursuing? Keep reading. First, let me give credit where it's due: much of the content of this article comes from a thread started by PhilipSEO in our own SEO Chat forums. If you're serious about building links to your site, I recommend you read that thread, but be prepared to spend some time at it. Phil covers a lot more than just assessing a link's value, and many other SEO Chat forum members made valuable contributions to this thread as well. Let's get started. If you want to climb the SERPs, you need to get links that are of high quality and permanent. These kinds of links ⤽deliver the largest impact fastest,⤠Phil notes. So how do you tell whether a link meets these criteria? You'll need to start by assessing the page which will link to yours, based on several factors. Read How Valuable is That Link?
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Read the tutorial. Confessions of an Underground Link Building Ninja
Advanced Link Building Strategies to increase your rankings.
Read the tutorial. | How to Design a Site That Will Attract Traffic?
Planning on having a professional website built for your business and want to know how to get traffic?
Read the tutorial. Online Branding by way of SEO
Brand - a trademark or a unique name to identify your product or a manufacturer.
Read the tutorial. | Balance Inbound and Outbound links for Page Rank Distributions
Here are several techniques you can use for page rank distributions.
Read the tutorial. Secrets Behind Link Building
On reading this post you should be able to do link building with simple steps.
Read the tutorial. | | | | | | How can this SEO Newsletter be better? What do you like or dislike about this issue?
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so please email us. Email us. | 
| | | | | | Sometimes Google isn't as smart as we'd like it to be, as this week's thread reveals. Fortunately, there are workarounds.
suncat100
Domain(dot)com vs www(dot)domain(dot)com, different PR. I have a website [URL deleted], where the www version has PR5 and the non-www version has PR3. I thought the days were gone where Google looks differently upon two links that are apparently identical... Is there any reason to be concerned about this? Am I sharing my page rank between two different URLs? Thanks!
coreyman The two URLs have separate page rank. Google has always done this, and won't stop, it looks like two different sites to Google. Use a 301 redirect to your www. so you can get the backlink juice from your non www.
Nickfb76 As corey mentioned, a 301 redirect will help focus all your "link juice" on one domain. If a 301 redirect isn't possible, use the canonical tag. It isn't a redirect, but the search engines will read this line of code and then understand that you are trying to avoid duplicate content. This will result in the search engines condensing all your links to the URL you noted within the code. Good luck!
Posts from this thread may have been abridged or removed. Forum members are responsible for the content of these posts.
Read the full thread. | | | | | Fix Those Links! What happens when you visit a web site with great content and find a link within whatever you're reading that promises more information? Perhaps you like to juggle and you're reading about a record-setting 12-ring juggling stunt. The site links to video of the stunt, or maybe a bio of the juggler. You click the link and get a 404 Not Found error. Doesn't that just make your day? Admittedly, this sounds like a minor frustration. With more great content just a click away, however, a simple broken link like this is enough to make your visitors go elsewhere. It's bad enough with a hobby site; think about what you stand to lose when it happens on an e-commerce site. It leaves your visitors not only frustrated but also wary. Broken links look unprofessional; on a money-making web site, it's like showing a resume with typos on it. What can you do about it? You need to be proactive. Don't assume that all of the links on your site work; check them to make sure they work. Recheck them, especially if you update your content regularly. Once a month is not too frequently to do this. And if you get reports of broken links, take care of them quickly. How do you find broken links before your visitors? There are a number of ways to do this. If you sign up your website with Google Webmaster Tools, you can get a report on all of your 404 errors. Best of all, this option is free. You can also use a free sitemap generator. Just put the search phrase "free sitemap generator" into Google and you'll get many hundreds of hits. Respected SEO Chat forum member (and moderator) jsteele823 notes that "A good one will show you which pages exist and which do not, and will tell you what is linking to those pages." Another option you may have seen mentioned in some of our articles is Xenu's Link Sleuth. This is what PhilipSEO, another one of our respected forum members and moderators, likes to use. It's a free download with a simple, no-frills interface. And the site's FAQ even explains how to go about fixing broken links. Whichever method you use, your visitors will be grateful. Good luck!
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